About Neuromarketing

2D Animation Neuromarketing Explainer Video 15. 06. 2019 Sarah Sa-Nguan About Neuromarketing

You can drain the budget longer, and you can save a lot of time and money. Why is whiteboard animation cool and what is neuromarketing? I stumbled upon a few key take-aways that make the concept of neuromarketing very clear.

You can drain the budget longer, and you can save a lot of time and money.

Why is whiteboard animation cool and what is neuromarketing? I stumbled upon a few key take-aways that make the concept of neuromarketing very clear.

The first useful conclusion: hands and attention are connected in human consciousness. We always use body language, emphasizing our speech to highlight important aspects. When an observer sees the hand, they automatically regard information as important. Thus, no detail passes by without notice.

The second useful conclusion: advertising or video with a face/body is always more easily absorbed. Human nature is such that we tend to trust a personality more than an anonymous source.

The brain thinks in pictures. Remember how you learned to count in childhood, you represented apples, didn't you? Visualization = understanding. Understanding = memorization. When you understand something that you haven't been able to figure out for a long time, the brain tells you: "Hey, you're great!" - after that an emotion (!) of satisfaction arises.

Marketing is inextricably linked with emotions. Find your own and remain forever in the memory of the client.