A lot of things has happened to trade in the era of the Internet: businesses opened and closed, trade moved from offline to online back-and-forth (remember dotcom crisis?). But only companies that cared about the client, not just about profit, survived.
Once Jeff Bezos (founder of Amazon) said in the interview: “Those who focus on competitors, lose the initiative ... From any situation, you can find a way out. When we tried to attract the first customers, we had no money for advertising...we invented an one-click purchase system. All this did not require large investments. It was necessary just to think and concentrate on the needs of customers.”
In 2014, Amazon went even further with the one-click purchase idea. Amazon Go off-line stores began to open in the United States. This is a unique place where you do not have to pay for purchases: the system automatically calculates how much is what you are carrying and removes this amount from your account in Amazon. After decisions like this, the company's profit doubled ($ 350 bln per year).
The secret of success is simple: think about the client, develop your product and know how to present yourself clearly. And with the presentation, #gkanimation will be happy to help you.